Hashtags are words or phrases that are written with a prefix of ‘#’ on social media marketing. It’s usually a single word or short sentence without spaces. It denotes a topic or phenomenon that the content is trying to point at. Online, hashtags also work as a tag for organizing content into categories. Hashtags are…
Facebook, Instagram, Twitter, Snapchat…the list is long when it comes to social media platforms. In the year 2016, celebrities flocked to Snapchat to show their life to their fans. But they didn’t ignore their fans on Twitter and Instagram. Celebrities all over the world use social media marketing to connect with their fans. They also…
It is quite easy to get lost in the mix of social media platforms, especially while designing a social media marketing strategy. The number of social media platforms is many and choosing the top five you want to engage your customers on can be challenging. Also, you don’t want to overwhelm your customers with a…
Businesses have evolved greatly over the last century. Earlier, businessmen had to travel from door to door to market their goods and services. Technology paved the way for strategies that revolved around telemarketing, trade shows, print and electronic media advertisements, and emails. However, companies found that these methods were sometimes intrusive, which is what led…
Social media has given small businesses the big break that they were waiting for. Sitting in Moscow, Russia, you can now sell your product or service to a customer in Tokyo, Japan, all thanks to the internet. This ease in the flow of communication has helped many businesses reach their first million mark. Marketing through…
The internet, particularly social networking sites, have become one of the biggest platforms for marketing. However, as people browse through hundreds of pages each day, it is critical to develop content that appeals to their senses in a split second. This is where visual content comes into play. Images and videos engage people and increase…
The iconic blue bird is warbling louder than ever. Twitter marketing has gone from #PassingFad to ‘#Here2Stay’ since its launch in 2006. Businesses, at least the forward-thinking ones, jumped on the Twitter bandwagon and had benefited greatly from it. What is it about these 140-character long tweets that work so well? In this article, we…
Social media was considered a nuisance to people, believing that it was a waste of time and a fad that would pass. But the fact is that, with most of the world on social media, it is a great place to reach out to customers. An online presence is absolutely crucial. Owning a social media…
Every company needs to constantly update and come up with fresh ways to keep the website and social media pages active. Video content has drastically changed over the last few years, and quality content is valued all the more today. While few customers take the time to read the content on your website and blogs,…
We are living in a fast-moving world where our lifestyle and latest technologies are closely linked. The two are changing simultaneously, and companies are changing their marketing strategies to keep up. While new products are introduced in the market just the same as before, the approach to selling them has drastically changed. The traditional marketing…
